What Should an Accounting Firm Page Show Before You Call?

The useful part is the detail that changes the decision.

The basics matter most on an accounting page because people are usually comparing options
quickly.

The page should show what kind of work the firm handles: tax, bookkeeping, payroll, advisory, or
business setup.

It should also make the ideal client obvious, whether that is small business, personal tax, or a
specific industry.

A real contact person and a short service summary go a long way.

If the listing can do that, it already helps the right lead find the right firm.

What would you add to an accounting page to make it more usable?